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Sidestepping Mistakes

Where could I go wrong?

Make no mistake. Putting your house on the market is a big deal. Can be lots of work. More than a headache or two. The goal is for you to realize the greatest possible profit from your home sale. To that end, you’ll want to avoid these common missteps that can cause you to suffer a sluggish sale …or a much lower price than you deserve.

PRICING INAPPROPRIATELY.

Don’t price too high, or too low. The Tom Faison Group knows the market inside and out. We do the research that tells us what comparable homes in your neighborhood have gone for. And we’ll give you educated advice on the price that will appeal to the market, yet render the greatest profit for you.

OVERCOMPENSATING.

Some sellers feel compelled to fix every little thing they think is wrong with their home. Be prudent. You can’t read your potential buyer’s mind; they might just adore that quaint sink that you think seems dated. You will want to fix major problems such as a faulty roof or failing appliance. These could be deal breakers or cause problems with inspection contingencies. In fact, it’s often a good idea to have your own inspection to pinpoint problems that might arise at deal time.

FAILURE TO FIX IT.

Like most folks, you don’t want to spend a fortune getting your house ready for the market. But a few strategic repairs and cosmetic touches can make a big difference at the settlement table. Basically, your home should be in move-in condition. Rely on our team to show you how to spotlight its best features and underplay any shortcomings.

DO-IT-YOURSELF SELLING.

It seems like a good idea at first. You can certainly save agency commissions by selling your house yourself. But that means you have to pay for advertising it. Hold open houses. Show the house at all hours. Arrange for settlement. And lots more. Not to mention you won’t have access to lead generating multiple listing services and the vast real estate broker network. Statistics have shown that homeowner-sold houses often generate less profit than agency driven sales. It’s a great deal of work with an unpredictable payoff.

BEING STINGEY WITH INCENTIVES

Ever hear the one about “spending money to make money?” Well, occasionally it pays to go the extra mile. If buyers aren’t exactly lining up to make offers on your home--or even if they are-- you might consider including extras like a home warranty. Or offering to pay some of the closing costs or points. These seemingly generous incentives can actually be taken into account when establishing your asking price. So, in effect, it’s costing you little or nothing.